From idea… to action

At the start of the ‘90s, when I was teaching English in Japan, I read The End of Nature by environmentalist Bill McKibben.

It was a stark wake-up call to humanity to act before it was too late.

Inspired, I helped to set up a local environmental group. We organised beach clean-ups, built networks, and even staged the first Earth Day celebration in Kagoshima, the nearest big city.

We were a small group, but we believed our voices could make a difference.

🎧 Fast forward to now: listening to Bill McKibben on a recent podcast, this time sharing a message of hope about green energy, I thought back to that time.

And it struck me how much the way we communicate shapes the change we can create.

Think about the critical messages in your world — about the planet, innovation, inclusion, change.

Now imagine those messages being misunderstood, overlooked, or lost in noise because they weren’t communicated with clarity or conviction.

It happens more often than we realise. And the cost?

Missed opportunities, and brilliant ideas left on the shelf.


My post-Japan path led me into communications in the corporate world.

Now, I work with leaders, innovators and changemakers, especially women with powerful ideas — helping them find the clarity and confidence to express those ideas in a way that inspires action.

My work is still driven by that same belief:

👉 Change depends not just on what we say, but how we communicate it.

It’s a lesson that feels as urgent now as it did then.


What’s one message you care deeply about… and what might change if it were communicated in a way that truly lands?

Photo: Origuchi Beach, Kagoshima-ken, Japan