Saying sorry

Sorry is such a mighty word. Or nothing at all.

Back at IESE Business School, we’re working on corporate apologies.

Weighing up words and nuances.

Pondering tone of voice.

I apologise. We regret... It was a mistake.

We may be saying sorry in the name of a company,

But we are standing before people as a person.

All the words in the world are not a substitute for

feeling their pain, and wanting to make things right.

When we make that connection,

When we are truly sorry

With all our heart…

Something shifts. A rift starts to heal.

And we can begin to move forward.