What’s in a name?
“3 words”.
I once attended a workshop with this simple title. I had no idea what it was about, but I was intrigued.
Which 3 words? What could they mean? How would my life be changed forever after hearing them?
Ooh, the suspense!
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Titles have huge potential to grab attention. Many do not.
“Human Resources Management Practices in the Transportation and Logistics Industry”.
Hmmm…
On a busy conference agenda, names can make or break a session. You can tempt people to attend… or turn them away.
Be too literal, and your title falls flat. Say too much, and you give the game away.
Just enough to spark curiosity, and appeal to the emotions:
“Why your workplace should take fun more seriously” *
“Heroine for the 21st century”
“How to swim with sharks – and live to tell the tale”
Literally, or metaphorically.
What about your titles? Are they humdrum… or intriguing?